Customer Data Culture: The Innovators Have Already Reinvented Themselves

Satyen Sangani
Chief Executive Officer

After 116 years in business, legendary guitar maker Gibson filed for bankruptcy in 2018. Prior to the filing, Gibson’s CEO Henry Juszkiewicz was one of the most staunch advocates for “innovation” that you could find. During his tenure as CEO, he sought to transform Gibson from a guitar manufacturer into a “music lifestyle brand.” While […]