Satya Ramachandran (SVP of Engineering): We just made a transition from Amazon Redshift to a Hadoop distribution from Alation’s partner, Altiscale. Here at MarketShare, we send data to our clients to help them optimize marketing decisions so an important part of sending the data is telling a complete story around it – which means we need to know all assumptions and describe how we came to our conclusions.
Satya: We create ‘data stories’ to empower our clients to be successful with our data. Our data analysts here at MarketShare are an integral part in delivering data and stories to our clients. I am constantly looking to increase analyst productivity and collaboration so that our clients get reliable data and a strong, context-filled story underlying that data.
Alation contributed to the bottom line by providing a great user experience with power features in the query tool. Alation was able to
Satya: Alation allows our analysts to be comfortable using SQL to query across databases without having to learn new tools or use separate interfaces for each one. We’ve increased sharing of queries and can easily explore our data.